2SM

2SM is an Australian radio station, licensed to and serving Sydney, broadcasting on 1269 kilohertz on the AM band. It is owned and operated by Broadcast Operations Group. The SM call sign is taken from the initials of Saint Mary's. 2SM's programs are heard across the 2SM Super Radio Network in regional New South Wales, the Northern Territory and Queensland, consisting of over 60 AM and FM stations. 2SM unveiled its denim zipper logo in 1975. Although the logo is inextricably linked to 2SM, it was, according to radio historian Wayne Mac, actually created for Brisbane pop station 4IP by a company called Eagle Marketing and subsequently adopted by other stations including 2SM, 3XY and 2NX.

2SM is an Australian radio station, licensed to and serving Sydney, broadcasting on 1269 kilohertz on the AM band. It is owned and operated by Broadcast Operations Group. The SM call sign is taken from the initials of Saint Mary's. 2SM's programs are heard across the 2SM Super Radio Network in regional New South Wales, the Northern Territory and Queensland, consisting of over 60 AM and FM stations. 2SM unveiled its denim zipper logo in 1975. Although the logo is inextricably linked to 2SM, it was, according to radio historian Wayne Mac, actually created for Brisbane pop station 4IP by a company called Eagle Marketing and subsequently adopted by other stations including 2SM, 3XY and 2NX. ==Rock of the 80s== From around 1970 until the mid-1980s, 2SM dominated Sydney commercial radio. At its peak in the late-1970s it was the highest rating and most profitable station in the history of Australian radio. It epitomised and defined commercial AM Top 40 radio practice around the country for fifteen years and long after 2SM itself lost popularity, its successful programming formula was still influencing its FM band successors. The introduction of new AM station, 2WS in 1978, and FM stations 2Day and Triple M at the start of the 1980s saw 2SM's glory days slowly come to an end. In the early 1980s the station retained reasonable ratings with contemporary music formats and slogans such as "Rock of the 80s", "More Music" and "The Power". Ian Grace who was the drive announcer in the early 80s, became the Program Director (and eventually went on to become the Group Program Director of the Triple M Network in the 1980s/90s). The on-air line-up at 2SM Rock of the 80s in 1984 included: By this stage its studios were at 186 Blues Point Road, McMahons Point. From 1980 until 1984, 2SM owned a 34% shareholding in Brisbane television station TVQ. In 1988 the station dropped its Top 40 format as well as the 2SM brand when it became "Lite & Easy 1269". Its final rating as a Top 40 station had been 6.9%. The years since have seen its format undergo numerous changes, including easy listening and country formats (KICK AM). The ratings never again surpassed 4%. ==The 1990s== In the 1990s, the station regained its original callsign (2SM) and recorded some of the lowest ratings ever by a Sydney commercial radio station. In February 1992 a commercial syndicate headed by John Brown attempted to purchase the station. In July the station was finally sold to Wesgo, who sacked the entire on-air staff and put the station into automation. Wesgo relaunched the station with a country music format in October. With the station still last place in the ratings, it went back to easy listening in May 1994, adopting the new name Gold 1269 and by Survey 8 1994 hit the heights of 7.1%. In late 1994 Wesgo was purchased by Australian Provincial Newspapers, who later purchased the Australian Radio Network in March 1995, requiring some stations to be sold due to media ownership rules. The station was sold to Kick Media, headed by former INXS manager, Chris Murphy. It was rebranded Kick AM in mid-October with a format comprising country, rock and blues. RG Capital bought a 40% stake in February 1996. By the end of 1996 the station still had low ratings, causing the owners to relaunch it on Christmas Eve 1996 as The New 2SM, with a format of hits from the 60s to 80s. In 2002 the night time show, hosted by Graeme Gilbert, scored a rating of just 0.1%, the lowest rating ever recorded for a commercial program in a metro market in Australia. 2SM subsequently withdrew from the Sydney radio ratings. ==Current Station Lineup== 5:00AM - 9:00AM: The Tim Webster Breakfast Show 9:00AM - 12:00PM: Chris Smith Across Australia 12:00PM - 3:00PM: Brent Bultitude 3:00PM - 6:00PM: Talkin' Sport 6:00PM - 8:00PM: Sportsday 8:00PM - 12:00AM: The Nightline with Cheralyn Darcey 12:00AM - 5:00AM: Gary Stewart ==References== ==External links== 2SM 1269AM

Text derived from https://en.wikipedia.org/w/index.php?oldid=1374133289 under CC BY-SA 4.0; modifications have been made.