Acast

Article summary

Acast is a Swedish-founded company that provides podcast hosting services and advertising-based revenue tools, and podcast advertising solutions for brands and media agencies. Launched in 2014, it developed dynamic insertion technology which can target advertising within podcasts based on location, time, and personal data, which has become the standard of the modern podcasting industry. The company champions an independent and open ecosystem for podcasting, where podcasts hosted with Acast are available on all podcast listening apps. Acast was founded by and Måns Ulvestam in 2013; together with Johan Billgren as co-founder. Acast hosts over 140,000 podcasts, with over 330 million listens every month. The company operates worldwide with a physical presence in 15 countries, and has its headquarters in Stockholm. In addition to the founders, Bonnier has also invested in the company. In 2018, additional investors stepped in with more than $67 million. In 2019, the European Investment Bank invested 25 million euros in Acast, and on 17 June 2021, Acast was listed on the Nasdaq First North Premier Market at a valuation of approximately SEK 7 billion. Acast enables digital publishers to insert ads targeting defined audiences.…

Key claims

1. date of foundation: 2013 — source: Wikipedia · confidence 0.95

Discussion questions

1. Summarise the article in your own words. Which single claim would you verify first, and why?
2. The record states that the date of foundation is "2013". What evidence would count against this claim?
3. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
4. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1371628309