AdDuplex
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AdDuplex was a cross-promotion network for Windows Store apps and games. It helps developers reach new users by cross-promoting their apps with other developers on the platform. According to the AdDuplex website (October 2015) more than 10,000 active apps and games use the network, serving more than 30 million ad impressions every day.
AdDuplex was a cross-promotion network for Windows Store apps and games. It helps developers reach new users by cross-promoting their apps with other developers on the platform. According to the AdDuplex website (October 2015) more than 10,000 active apps and games use the network, serving more than 30 million ad impressions every day. ==History== AdDuplex was founded by Alan Mendelevich (CEO) in 20111 and is based in Vilnius, Lithuania. In 2012, AdDuplex participated in Startup Sauna accelerator and in 2013 received $500,000 investment from Practica Capital. In July 2015, AdDuplex released Windows 10 ad SDK for Universal Windows Platform apps. In August 2015, AdDuplex launched the HERO APP program, which provides free tools and resources to help developers grow their Windows Store apps and games. ==User acquisition== ===Direct campaigns=== AdDuplex Direct provides a list of well performing Windows Store apps and games. It enables developers and advertisers to concentrate on cooperation. ==Fill rate== AdDuplex provides content to users. This is extremely important for developers who already monetize their apps with in-app advertising. AdDuplex is often set up as a fallback to other ad networks. Generally, whenever the ad space is not being monetized by other ad networks, the app receives free promotion on AdDuplex. ==Founder== Alan Mendelevich has been developing software for a living for more than 15 years. He has been an active member of Windows Phone developer community since its inception. Alan has delivered talks on Windows Phone development, marketing and monetization at multiple events in US, UK, Baltics, Finland and Russia. In 2015, Alan was rewarded as Microsoft MVP for Windows Platform Development. ==References== ==External links== adduplex.com blog.adduplex.com AdDuplex on Twitter
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