Affinity4

Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice.

Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice. ==History== The predecessor to Affinity4, LifeLine Communications, was founded in 1992¹ and utilized sales of long distance telephone service to raise funds for nonprofit organizations. ===Name change=== In April 2005, LifeLine Communications announced that it was changing its name to Affinity4. The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia. ==Services== Affinity4 launched its long distance telephone service, followed closely by Affinity4 Internet Service, then others like wireless service, roadside assistance programs and a savings program. In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet from NewsCorp and maintains a separate advisory board from Affinity4. In September 2016, Patheos.com was added to the family of brands. ==GiveBack program== Pursuant to Affinity4's GiveBack Program, it donates up to 10% of the proceeds it receives from customers to their designated nonprofit organizations. ==Partners== Affinity4 partners with charities, Christian ministries and other nonprofits. ==Board of directors== • Stephen D. Halliday • Jay Sekulow • John Kingston ==References==

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