Lesson plan
Amazon Effect
The disruptive effect of e-commerce on the global retail industry has been referred to as the Amazon Effect: the term refers to Amazon.com's dominant role in the e-commerce market place and its leading role in driving the disruptive impact on the retail market and its supply chain. The effect has been heavily researched by numerous studies, including an in-depth Harvard Business School study by Alberto Cavallo. The Amazon Effect has been found to cause numerous changes in the retail market. Among these impacts is an increase in price flexibility and uniform pricing in traditional brick-and-mortar stores. An externality of the increasing price flexibility and uniform pricing has been a decrease in pass-through inflation. Various other studies have revealed that the Amazon Effect has forced retail malls and offline retailers to create an experience around offline shopping in order to pull business away from eCommerce. Finally, it has been discovered that eCommerce has pushed retailers to increase their incorporation of technology to make offline shopping more convenient and faster.
Article summary
The disruptive effect of e-commerce on the global retail industry has been referred to as the Amazon Effect: the term refers to Amazon.com's dominant role in the e-commerce market place and its leading role in driving the disruptive impact on the retail market and its supply chain. The effect has been heavily researched by numerous studies, including an in-depth Harvard Business School study by Alberto Cavallo. The Amazon Effect has been found to cause numerous changes in the retail market. Among these impacts is an increase in price flexibility and uniform pricing in traditional brick-and-mortar stores. An externality of the increasing price flexibility and uniform pricing has been a decrease in pass-through inflation. Various other studies have revealed that the Amazon Effect has forced retail malls and offline retailers to create an experience around offline shopping in order to pull business away from eCommerce. Finally, it has been discovered that eCommerce has pushed retailers to increase their incorporation of technology to make offline shopping more convenient and faster.
Key claims
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.