AppsFlyer

AppsFlyer is an Israeli data broker headquartered in San Francisco, California. It was founded in 2011¹ by Oren Kaniel and Reshef Mann. The company was involved in a 2025 NOYB lawsuit as the data broker serving TikTok, and accused of illegally transferring user's private information.

AppsFlyer is an Israeli data broker headquartered in San Francisco, California. It was founded in 2011 by Oren Kaniel and Reshef Mann. The company was involved in a 2025 NOYB lawsuit as the data broker serving TikTok, and accused of illegally transferring user's private information. ==History== AppsFlyer was founded in Israel in 2011 by Oren Kaniel and Reshef Mann. In February 2018, AppsFlyer opened its United States headquarters in San Francisco. In May, AppsFlyer acquired the development team Yodas. In November 2023, AppsFlyer acquired Devtodev, a gaming and app analytics firm. In December 2023, it acquired oolo, an AI-based user acquisition and monetisation platform. In 2020, it raised $210 million at a valuation of $1.4 billion. The same year later it was valued at $2 billion. In 2026, the valuation rose to $2.7 billion. A potential IPO was called off the same year earlier after one of its early investors, Apollo Global Management, sought to introduce new conditions associated with the sale. ==References== ==External links==

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