Lesson plan
BabyNes
BabyNes is a beverage machine by Nestlé that makes infant formula from single-use capsules, similar to Nestlé's Nespresso. The product was designed to recreate Nespresso's success with coffee in the baby formula industry. It was first introduced in Switzerland on May 25, 2011. The Wall Street Journal referred to Nespresso as Nestlé's fastest growing brand in 2011 after its sales rose by 20% in 2010 and it brought a number of legal actions against competitors. Nestlé reported strong sales for the product in late 2011.
Article summary
BabyNes is a beverage machine by Nestlé that makes infant formula from single-use capsules, similar to Nestlé's Nespresso. The product was designed to recreate Nespresso's success with coffee in the baby formula industry. It was first introduced in Switzerland on May 25, 2011. The Wall Street Journal referred to Nespresso as Nestlé's fastest growing brand in 2011 after its sales rose by 20% in 2010 and it brought a number of legal actions against competitors. Nestlé reported strong sales for the product in late 2011.
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.