Lesson plan
BackType
BackType was a SaaS social media analytics service launched in August 2008. Initially, BackType was focused only on blog comments, aggregating comments from across blogs and allowing users to search them by topic or author. It followed with BackType Connect, a service that allowed users to reverse lookup a URL to view comments written in response across the web. Notably, this also included tweets referring to the URL (even if it the URLs had been shortened). They also launched BackTweets, a web site dedicated to tracking conversations on the micro-blogging site, searchable by keyword or URL. Before raising venture capital, BackType was nominated in the best bootstrapped startup category at the 2008 Crunchies.
Article summary
BackType was a SaaS social media analytics service launched in August 2008. Initially, BackType was focused only on blog comments, aggregating comments from across blogs and allowing users to search them by topic or author. It followed with BackType Connect, a service that allowed users to reverse lookup a URL to view comments written in response across the web. Notably, this also included tweets referring to the URL (even if it the URLs had been shortened). They also launched BackTweets, a web site dedicated to tracking conversations on the micro-blogging site, searchable by keyword or URL. Before raising venture capital, BackType was nominated in the best bootstrapped startup category at the 2008 Crunchies.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.