Bald assertion
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In advertising, a bald assertion in advertising (or non-establishment claim) is a subcategory of a false advertising claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without proof or evidence of truth. An example of such advertising practices is when a company claims their product is the best on the market.
In advertising, a bald assertion in advertising (or non-establishment claim) is a subcategory of a false advertising claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without proof or evidence of truth. An example of such advertising practices is when a company claims their product is the best on the market.
References
Text derived from https://en.wikipedia.org/w/index.php?oldid=1342341324 under CC BY-SA 4.0; modifications have been made.