Lesson plan

BarNone

BarNone (1-800-BarNone) was a lead generation company based in Oakland, California, USA. BarNone was founded in 1995, and was later purchased by the First Advantage Corporation in 2005 for their Dealer Services segment. They were later sold to Centrro, Inc. in August 2009. BarNone connected consumers seeking an auto loan with auto dealerships. Consumers were targeted through direct mail, television ads, and internet marketing. BarNone targeted consumers who typically have bad credit that needed help with an auto loan. In 2002, BarNone Inc. acquired rights to "adopt" the former Pets.com sock puppet, portrayed by Michael Ian Black, in their advertisements, replacing Fran Tarkenton. BarNone's slogan was "Everyone Deserves A Second Chance."

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Article summary

BarNone (1-800-BarNone) was a lead generation company based in Oakland, California, USA. BarNone was founded in 1995, and was later purchased by the First Advantage Corporation in 2005 for their Dealer Services segment. They were later sold to Centrro, Inc. in August 2009. BarNone connected consumers seeking an auto loan with auto dealerships. Consumers were targeted through direct mail, television ads, and internet marketing. BarNone targeted consumers who typically have bad credit that needed help with an auto loan. In 2002, BarNone Inc. acquired rights to "adopt" the former Pets.com sock puppet, portrayed by Michael Ian Black, in their advertisements, replacing Fran Tarkenton. BarNone's slogan was "Everyone Deserves A Second Chance."

Key claims

  1. date of foundation: 1995 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of foundation is "1995". What evidence would count against this claim?
  3. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  4. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1359341704

Key claims and bibliography are generated from the same tracked claims and sources as the article page.