Lesson plan
Blyk
Blyk was an ad-supported mobile phone network that offered text messages and customer-to-customer calls, with a capped amount of usage being free of charge. It targeted young people and had offices in Finland, the Netherlands, the United Kingdom and in India. It was the first mobile network funded by advertising , and was targeted at 16 to 24-year-olds. Users signing up to the network received advertising messages on their mobiles, and in return were given a monthly allowance of free top-up. Blyk was first launched in the United Kingdom, and closed operations there in 2009, becoming instead a partner to other established network operators.
Article summary
Blyk was an ad-supported mobile phone network that offered text messages and customer-to-customer calls, with a capped amount of usage being free of charge. It targeted young people and had offices in Finland, the Netherlands, the United Kingdom and in India. It was the first mobile network funded by advertising , and was targeted at 16 to 24-year-olds. Users signing up to the network received advertising messages on their mobiles, and in return were given a monthly allowance of free top-up. Blyk was first launched in the United Kingdom, and closed operations there in 2009, becoming instead a partner to other established network operators.
Key claims
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.