Lesson plan

BrightRoll

BrightRoll was a programmatic video advertising platform that was acquired by Yahoo. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media, the parent company of Yahoo, in favor of Verizon Media Video SSP (re-brand of AOL's One Video Platform) after the company merged. Yahoo and AOL consolidated their ad platforms during 2017 2018 to phase out duplicate platforms. BrightRoll was founded in June 2006 by Tod Sacerdoti, who became the company's CEO, and Dru Nelson. Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe. In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.

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Article summary

BrightRoll was a programmatic video advertising platform that was acquired by Yahoo. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media, the parent company of Yahoo, in favor of Verizon Media Video SSP (re-brand of AOL's One Video Platform) after the company merged. Yahoo and AOL consolidated their ad platforms during 2017 2018 to phase out duplicate platforms. BrightRoll was founded in June 2006 by Tod Sacerdoti, who became the company's CEO, and Dru Nelson. Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe. In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.

Key claims

  1. date of foundation: 2006 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of foundation is "2006". What evidence would count against this claim?
  3. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  4. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1369150834

Key claims and bibliography are generated from the same tracked claims and sources as the article page.