Cîroc
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Cîroc ( ) is a brand of alcoholic beverages produced in France since 2003 and owned by the British multinational alcoholic beverage company Diageo. The brand line includes vodka, flavored vodka-based products, and brandy. Beginning in 2007, the marketing and promotion of Cîroc in the United States were conducted in partnership with rapper Sean Combs through an "equal-share venture," with profits from the brand split between Combs and Diageo. This arrangement was terminated in 2024 following Combs' legal dispute, leaving Diageo as the sole owner.
Cîroc ( ) is a brand of alcoholic beverages produced in France since 2003 and owned by the British multinational alcoholic beverage company Diageo. The brand line includes vodka, flavored vodka-based products, and brandy. Beginning in 2007, the marketing and promotion of Cîroc in the United States were conducted in partnership with rapper Sean Combs through an "equal-share venture," with profits from the brand split between Combs and Diageo. This arrangement was terminated in 2024 following Combs' legal dispute, leaving Diageo as the sole owner.
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Text derived from https://en.wikipedia.org/w/index.php?oldid=1364482225 under CC BY-SA 4.0; modifications have been made.