Call-tracking software

Call tracking software records information about incoming telephone calls and, in some regions, records the calls themselves. Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google Ads, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves. Call tracking is a method of performance review for advertising and/or staff. It is based on the technological possibility of measuring the behavior of callers and is thus the equivalent in telephony to the conversion tracking used on the internet. Via different channels, both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium.

Call tracking software records information about incoming telephone calls and, in some regions, records the calls themselves. Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google Ads, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves. Call tracking is a method of performance review for advertising and/or staff. It is based on the technological possibility of measuring the behavior of callers and is thus the equivalent in telephony to the conversion tracking used on the internet. Via different channels, both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium.

Methods

There are currently four technological methods for telephone tracking. Besides an exclusively web-based function, it is possible to evaluate call numbers using a telephone server solution. In addition, there are a few software providers who support advertisers in telephone tracking.

Call-back function

The call-back function is exclusively web-based. Here, the internet user provides a phone number on the website of a company that is advertising at which he/she can be called back. As soon as the user confirms she wants to be contacted with a click of the mouse, the technology behind this automatically sets up a telephone conversation between the advertiser and the interested party. At the same time, a cookie saves information on which online advertising medium led to the telephone call. As a web-based service, this procedure is limited to advertising measures on the internet. Callback is often automated through the use of web callback or mobile phone applications.

Call number tracking

Unlike the call-back procedure, call number tracking does not include any web-based functions but is based on a telephone server solution. As a rule, advertisers are provided a multitude of service numbers for customer feedback, where landline numbers can also be used. This enables each print ad, each online banner and any number of other advertising media to communicate an individual phone number as a response element.

See also

Call logging Direct selling Telemarketing Voice-based marketing automation Web analytics Covert means: Covert listening device Eavesdropping Phone hacking Privacy Secure telephone Telephone call recording laws Telephone tapping

References

Text derived from https://en.wikipedia.org/w/index.php?oldid=1340405218 under CC BY-SA 4.0; modifications have been made.