CBS Electronics

CBS Electronics, initially named CBS Video Games, was a division of Gabriel Industries, the toy division of the television network CBS. It was formed in 1982¹ to sell video games for the Atari 2600. It was later merged with CBS Software, initially a separate division of the company dedicated to home computer software. Many of the company's titles were licensed ports of arcade games by Bally Midway, who development many of these ports internally with assistance from Roklan Software. The company also published titles from K-Byte, such as K-Razy Shoot-Out and Mountain King, and distributed the ColecoVision and its games in Europe. American Football personality John Madden was signed on as a spokesperson for the division. CBS Electronics was initialled directed by Robert Hunter, a 28 year old vice president who managed a small development team in Stafford, Connecticut. In addition to video games such as Gorf, Wizard of Wor, and Tunnel Runner, the team also developed hardware such as the RAM Plus chip that expanded the RAM capacity of the Atari 2600. The company was abruptly shuttered at the end of 1983 due to the video game crash of 1983. The remains were merged with CBS Software which continued to publish games up through 1985. CBS Software focused on educational and productivity software, in addition to games based on Sesame Street and Dr. Seuss.

CBS Electronics, initially named CBS Video Games, was a division of Gabriel Industries, the toy division of the television network CBS. It was formed in 1982 to sell video games for the Atari 2600. It was later merged with CBS Software, initially a separate division of the company dedicated to home computer software. Many of the company's titles were licensed ports of arcade games by Bally Midway, who development many of these ports internally with assistance from Roklan Software. The company also published titles from K-Byte, such as K-Razy Shoot-Out and Mountain King, and distributed the ColecoVision and its games in Europe. American Football personality John Madden was signed on as a spokesperson for the division. CBS Electronics was initialled directed by Robert Hunter, a 28 year old vice president who managed a small development team in Stafford, Connecticut. In addition to video games such as Gorf, Wizard of Wor, and Tunnel Runner, the team also developed hardware such as the RAM Plus chip that expanded the RAM capacity of the Atari 2600. The company was abruptly shuttered at the end of 1983 due to the video game crash of 1983. The remains were merged with CBS Software which continued to publish games up through 1985. CBS Software focused on educational and productivity software, in addition to games based on Sesame Street and Dr. Seuss. CBS Electronics commercial (featuring John Madden) - via YouTube

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