Chagee

Sichuan Chagee Enterprise Management Co., Ltd., branded as CHAGEE, is a Chinese milk tea chain. It was founded in Yunnan in June 2017¹ by Zhang Junjie. Its Chinese name, 霸王茶姬 ( ), is based on the traditional Chinese opera The Hegemon-King Bids His Lady Farewell ( ), with the logo based on a huadan opera actor. Its signature product is milk tea, made with fresh milk added to whole-leaf tea, named after ancient Chinese poems. Drinks are generally priced at RMB 20 (US$ ) for large sizes, and RMB 16 (USD ) for small sizes. The chain has been described as aiming to be the 'Oriental Starbucks', while previously resembling the style and products of Changsha-based milk tea chain Chayan Yuese. Its bags have also been compared to Dior packaging. The company operates on a franchising model.

Sichuan Chagee Enterprise Management Co., Ltd., branded as CHAGEE, is a Chinese milk tea chain. It was founded in Yunnan in June 2017 by Zhang Junjie. Its Chinese name, 霸王茶姬 ( ), is based on the traditional Chinese opera The Hegemon-King Bids His Lady Farewell ( ), with the logo based on a huadan opera actor. Its signature product is milk tea, made with fresh milk added to whole-leaf tea, named after ancient Chinese poems. Drinks are generally priced at RMB 20 (US$ ) for large sizes, and RMB 16 (USD ) for small sizes. The chain has been described as aiming to be the 'Oriental Starbucks', while previously resembling the style and products of Changsha-based milk tea chain Chayan Yuese. Its bags have also been compared to Dior packaging. The company operates on a franchising model.

APAC expansion

In 2019 the company opened stores in Singapore and Malaysia, its first stores outside of China. Chagee first entered the Singapore market under a franchise partnership model, expanding to twelve outlets island-wide by 2021. In early 2024, Chagee withdrew its franchise operations in Singapore as part of a decision to transition to company-owned outlets. It re-opened in Singapore in August 2024 with store locations at Orchard Gateway, Plaza Singapura, and Raffles Place. In May 2025, Chagee opened its first sign language store in Singapore at the National University of Singapore (NUS). As of 2024, Singapore served as Chagee's Southeast Asia headquarters. Chagee opened its first location in Malaysia in the capital of Kuala Lumpur in August 2019 under the name BaWangChaJi. The company changed the name to Chagee Malaysia in 2021. By 2024, Chagee operated over 100 stores in Malaysia. Chagee's first store in Thailand opened in 2022. By 2025, Chagee had opened additional stores in Thailand, including one on the 74th floor of the King Power Mahanakhon skyscraper in Bangkok. In 2025, Chagee opened new locations in Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam, including its first pet-friendly store in the Philippines. Chagee operated 207 company-owned and 138 franchised teahouses outside of China as of December 2025. In May 2026, Chagee opened its first three stores in South Korea.

US expansion

On April 17, 2025, Chagee raised $411 million through its initial public offering in the United States. On its Nasdaq debut the same day, Chagee stock closed at $33.75 per share, bringing the company's valuation to $6.2 billion. Chagee opened its first US location in April 2025 at the Westfield Century City mall in Los Angeles. The company's US headquarters are located in Irvine, California. As of February 2026, Chagee operated six US stores, all located in Southern California: Brea, Culver City, Del Amo, Long Beach, Mission Viejo, and Torrance. For its US locations, Chagee launched an evening tea service in 2025 that includes a tea sommelier and a flight of several types of tea.

Text derived from https://en.wikipedia.org/w/index.php?oldid=1375956142 under CC BY-SA 4.0; modifications have been made.