Lesson plan
Chaotics
CHAOTICS is a strategic business framework and platform for dealing with economic turbulence. Defined and developed in 2008 by marketing guru Philip Kotler of Northwestern University's Kellogg School of Management and global business strategy expert John Caslione of GCS Business Capital, LLC. Based on the concept that the world economy has entered into a new economic era of uncertainty, chaotics provides methods to allow companies to live with increased risk and uncertainty in an age of heightened turbulence and its consequent chaos. This involves creating and implementing a set of new strategic behaviors defined by Kotler and Caslione as well as building an early warning system, a scenario construction system, and a quick response system to manage and market during recessions and other turbulent economic conditions. Chaotics advocates creating systems that are more resilient than traditionally used in business. John Caslione notes that the world economy makes companies close linked and interdependent on each other. While this is a benefit in good economic times, this interdependence increases the damage during times of recession. Caslione views the traditional business cycle, of 5-7 years of upturn followed by a year of recession, to be a thing of the past, and argues that companies can not rely on this.…
Article summary
CHAOTICS is a strategic business framework and platform for dealing with economic turbulence. Defined and developed in 2008 by marketing guru Philip Kotler of Northwestern University's Kellogg School of Management and global business strategy expert John Caslione of GCS Business Capital, LLC. Based on the concept that the world economy has entered into a new economic era of uncertainty, chaotics provides methods to allow companies to live with increased risk and uncertainty in an age of heightened turbulence and its consequent chaos. This involves creating and implementing a set of new strategic behaviors defined by Kotler and Caslione as well as building an early warning system, a scenario construction system, and a quick response system to manage and market during recessions and other turbulent economic conditions. Chaotics advocates creating systems that are more resilient than traditionally used in business. John Caslione notes that the world economy makes companies close linked and interdependent on each other. While this is a benefit in good economic times, this interdependence increases the damage during times of recession. Caslione views the traditional business cycle, of 5-7 years of upturn followed by a year of recession, to be a thing of the past, and argues that companies can not rely on this.…
Key claims
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.