Charmin

Charmin ( ) is a brand of toilet paper that was launched in 1928. It is currently owned by Procter & Gamble.

Charmin ( ) is a brand of toilet paper that was launched in 1928. It is currently owned by Procter & Gamble. ==History== The Charmin name was first created on April 19, 1928, by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950, Hoberg changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products. Procter & Gamble (P&G) acquired Charmin Paper Company in 1957. Charmin Ultra was originally called White Cloud until 1993. In 2008, P&G sold the European operations and product line to SCA, where it was renamed to Cushelle. ===Mascots=== In 1928, the logo mascot was a female silhouette, supplemented by a baby in 1953, replacing the woman by 1956. In advertisements, Mr. Whipple was replaced eventually with "The Charmin Bear", created by D'Arcy Masius Benton & Bowles in Britain and introduced to the United States in 2000. The original bear was not 3D-animated and had a light brown/tan color. In 2001, three cubs were added to the family, and by 2007, a blue bear was introduced for the "soft" brand and a red bear for the "strong" brand. The bears later became part of the packaging, replacing the baby in 2004. The new animated advertising campaign was called "Call of Nature". In 2010, the company changed the logo to add flecks of toilet paper to the bears in the logo. The "Charmin Bears" is a collective family of parents and children. Initially there was just one family of brown bears, with Leonard the Bear accompanied by Molly, Bill, Amy and Dylan. This was later split into distinct families of bears: five blue ones called the "Charmin Ultra Soft Family" and five red ones called the "Charmin Ultra Strong Family". The commercials from 2000 to 2014 were animated by Joanna Quinn. ==Environmental impact== In February 2009, Greenpeace advised consumers not to use Charmin toilet paper, stating that it is bad for the environment. As of 2018, Charmin is certified by the Forest Stewardship Council and the Rainforest Alliance. The NRDC and stand.earth issued a report in 2019 saying that Charmin toilet paper was still being manufactured almost exclusively from forest fiber, much of it sourced from Canada's boreal forest. By November 2019, NRDC claimed that 201,000 people had signed its petition to Procter & Gamble asking the company to change its practices. ==External links== Charmin website Free Charmin Extender to hold the Charmin Mega Roll away from recessed toilet paper holders

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