Lesson plan
Clearcast
Clearcast is a non-governmental organisation which pre-approves most British television advertising. It originated on 1 January 2008, and took over the responsibilities of the Broadcast Advertising Clearance Centre. Clearcast is now owned by four UK commercial broadcasters: ITV, Channel 4, Sky and Warner Bros. Discovery Clearcast approval is applied both to scripts and to the final commercials. Clearcast has to check that commercials comply with the Broadcast Committee of Advertising Practice (BCAP) code (rules) that applies to television advertising. They also clear video on demand adverts for the major broadcasters against the non-broadcast (CAP) code (rules). These include both good taste and decency criteria, and also a variety of technical and even medical constraints (advertisements may not, for example, contain flashing which would set off attacks of photosensitive epilepsy). The current Chairman of Clearcast is Mark White. Samantha Smith has been announced as Managing Director replacing Chris Mundy in April 2020.
Article summary
Clearcast is a non-governmental organisation which pre-approves most British television advertising. It originated on 1 January 2008, and took over the responsibilities of the Broadcast Advertising Clearance Centre. Clearcast is now owned by four UK commercial broadcasters: ITV, Channel 4, Sky and Warner Bros. Discovery Clearcast approval is applied both to scripts and to the final commercials. Clearcast has to check that commercials comply with the Broadcast Committee of Advertising Practice (BCAP) code (rules) that applies to television advertising. They also clear video on demand adverts for the major broadcasters against the non-broadcast (CAP) code (rules). These include both good taste and decency criteria, and also a variety of technical and even medical constraints (advertisements may not, for example, contain flashing which would set off attacks of photosensitive epilepsy). The current Chairman of Clearcast is Mark White. Samantha Smith has been announced as Managing Director replacing Chris Mundy in April 2020.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.