Conrad Models
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Conrad GmbH (previously "Gescha Toys") is a German manufacturer of diecast scale model trucks, primarily in 1:50 scale for use both as toys and promotional models by heavy equipment manufacturers. Conrad is one of the few European diecast companies which have not outsourced production to China or elsewhere in Asia. Conrad Modelle is headquartered in Kalchreuth, just northeast of Nuremberg. In the past, Conrad also manufactured model cars.
Conrad GmbH (previously "Gescha Toys") is a German manufacturer of diecast scale model trucks, primarily in 1:50 scale for use both as toys and promotional models by heavy equipment manufacturers. Conrad is one of the few European diecast companies which have not outsourced production to China or elsewhere in Asia. Conrad Modelle is headquartered in Kalchreuth, just northeast of Nuremberg. In the past, Conrad also manufactured model cars.
Promotional packaging
Conrad model cars were packaged in boxes virtually identical to those of other German manufacturers like NZG and Cursor. Boxes were normally silver and standardized (down to vehicle likenesses on the flaps and the big blue serif lettering on the box sides). This is another indication demonstrating that, here, the requirements of the client drove the appearance and marketing of the promotional product. The model companies are closely knit to the real companies' requirements – something not quite as common with American promotional makers and the 'Big 3' auto companies. The uniform packaging situation among different model manufacturers, then, causes brand confusion. Which models are made by Conrad and which by NZG or Cursor? It is not always clear on the box – one could assume Mercedes-Benz itself might have made them. This is similar in a way to how Corgi Toys, Dinky Toys or Lonestar Toys were packaged similarly in the 1960s. But, by contrast, Corgi and Dinky were not making promos for competing companies, they were competing against each other.
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Text derived from https://en.wikipedia.org/w/index.php?oldid=1328370895 under CC BY-SA 4.0; modifications have been made.