CozyCot

CozyCot is a social networking website for women from East Asia and Southeast Asia (especially Singapore). It was founded by Nicole Yee and Clemen Chiang in 2001¹, as a hobby website dedicated to Asian women. Subsequently, the concept of sharing product and service information and opinions gathered a steady community, turning it into a venture business. CozyCot users interact in the forum and by reviewing beauty products (the review system produced reviews for over 35,000 products), also in the live events organized by the staff. The importance of its review database is increased by an iPhone scanner software developed by CozyCot, which allows users to pull up product reviews from the website by capturing the barcodes with cameras in their iPhones. In April 2010, CozyCot launched the newspaper and, in June 2011, the mook with the same name.

CozyCot is a social networking website for women from East Asia and Southeast Asia (especially Singapore). It was founded by Nicole Yee and Clemen Chiang in 2001, as a hobby website dedicated to Asian women. Subsequently, the concept of sharing product and service information and opinions gathered a steady community, turning it into a venture business. CozyCot users interact in the forum and by reviewing beauty products (the review system produced reviews for over 35,000 products), also in the live events organized by the staff. The importance of its review database is increased by an iPhone scanner software developed by CozyCot, which allows users to pull up product reviews from the website by capturing the barcodes with cameras in their iPhones. In April 2010, CozyCot launched the newspaper and, in June 2011, the mook with the same name. ===2010 funding=== In 2010, CozyCot Pte. Ltd. attracted an undisclosed investment from Hong Kong's JDB Holdings, thus making the company majority-owned by JDB, one of the largest digital media networks in Asia (with investments in other regional digital platforms like JobsDB.com, Streetdirectory.com, 88DB.com and sgCarMart.com). The funding would permit a technology transfer, an increase of the number of employees and it would help the company expand in the region (with 2011 plans to expand to Malaysia and the Philippines).

Text derived from https://en.wikipedia.org/w/index.php?oldid=1368978280 under CC BY-SA 4.0; modifications have been made.