Lesson plan
DormAid
DormAid is a college services company founded by Michael E. Kopko and co-founded by Matthew Kopko, Robert Cecot, Shiva Kaul, Chris Acton-Maher, Elizabeth Knopf, and Jorge Aviles. DormAid initially only offered services on Harvard's campus in 2004. As of 2008, it currently offers personal services to college students on 1800 campuses nationwide. Additionally, it provides direct on-campus service at around 25 universities. DormAid's most popular service is a personal laundry pickup and delivery service, but it also offers professional room cleaning, bedding services, water delivery, a dorm bedding line, and online backup services. DormAid has received considerable attention from the press, including features on Comedy Central's The Daily Show with Jon Stewart, CNN, NBC, CNBC, Fox News, The New York Times, The Washington Post, The Wall Street Journal and The Rush Limbaugh Show. DormAid has also been covered by numerous local and college newspapers at the campuses it services. The DormAid brand has appeared in books and print across the country and media attention often focuses on its innovative business model and unique approach to college services. In 2007, DormAid received entrepreneurial recognition as a finalist in the Global Student Entrepreneurship Awards. In 2009, DormAid was sold to New York-based entrepreneurs Otto Magdanz and Carlo Passacantando.…
Article summary
DormAid is a college services company founded by Michael E. Kopko and co-founded by Matthew Kopko, Robert Cecot, Shiva Kaul, Chris Acton-Maher, Elizabeth Knopf, and Jorge Aviles. DormAid initially only offered services on Harvard's campus in 2004. As of 2008, it currently offers personal services to college students on 1800 campuses nationwide. Additionally, it provides direct on-campus service at around 25 universities. DormAid's most popular service is a personal laundry pickup and delivery service, but it also offers professional room cleaning, bedding services, water delivery, a dorm bedding line, and online backup services. DormAid has received considerable attention from the press, including features on Comedy Central's The Daily Show with Jon Stewart, CNN, NBC, CNBC, Fox News, The New York Times, The Washington Post, The Wall Street Journal and The Rush Limbaugh Show. DormAid has also been covered by numerous local and college newspapers at the campuses it services. The DormAid brand has appeared in books and print across the country and media attention often focuses on its innovative business model and unique approach to college services. In 2007, DormAid received entrepreneurial recognition as a finalist in the Global Student Entrepreneurship Awards. In 2009, DormAid was sold to New York-based entrepreneurs Otto Magdanz and Carlo Passacantando.…
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.