Easynet

Easynet was a managed services provider which delivered integrated networks, hosting and unified communications services to organisations globally. The company was later renamed Easynet Global Services, and a sister company, Easynet Connect, was founded in 2008¹ which focused on providing internet access connectivity to small-to-medium size companies in the UK. The company was headquartered in the UK, and had offices in Europe, Asia Pacific, and the US.

Easynet was a managed services provider which delivered integrated networks, hosting and unified communications services to organisations globally. The company was later renamed Easynet Global Services, and a sister company, Easynet Connect, was founded in 2008 which focused on providing internet access connectivity to small-to-medium size companies in the UK. The company was headquartered in the UK, and had offices in Europe, Asia Pacific, and the US.

Dynablock

Dynablock, originally developed by Ben Grimm at Wirehub! Internet, acquired by Easynet in 2002, is a name which was used by Easynet from 2001 to 2003 for their Dialup Users List DNSBL of Internet addresses that appeared to be assigned dynamically, i.e. to dialup and residential broadband users. Updates of Dynablock stopped in December 2003 but it became the basis for NJABL and SORBS own dynamic IP lists. The dynamic list parts of NJABL and SORBS have been developed independently since then, with NJABL using the 'dynablock' name for their list. In early 2007, NJABL passed their data to The Spamhaus Project, for using in their PBL service.

Banned advertising campaign

In 2002, a campaign created by HHCL for Easynet's broadband services showed both male and female bosses punching their employees for wasting company money, and employees punching their bosses for slow internet speeds. One of the advertisements which appeared in the London Evening Standard showed a man being punched in the face by his male boss, with the slogan: "When your MD finds out you're spending up to 85% too much on your internet connection". A second advertisement showed an image of a woman punching a man in the face with the slogan: "When your employees discover that their internet connection could be 140 times faster". The Advertising Standards Authority banned these adverts. ruling that they could cause serious or widespread offence and that they condoned violence and anti-social behaviour.

References

Text derived from https://en.wikipedia.org/w/index.php?oldid=1376573956 under CC BY-SA 4.0; modifications have been made.