Lesson plan

Ecomom

Ecomom was a brand founded by Kimberly Pinkson in 2006, with a focus on environmentally safe and healthy products for mothers and their children. It consisted of the non-profit education arm, EcoMom Alliance, and an affiliated e-commerce startup company co-founded by Jenny Orser and Chris de Tournay Birkhan. Its head offices were originally located in San Francisco before moving to Santa Monica. After an acquisition by Jody Sherman, and disagreements in management style, Pinkson was forced out and the company and the headquarters moved to Las Vegas. After that, and due to numerous factors including mismanagement of funds, the suicide of Jody Sherman, and the company's low profit margins due to excessive discounting, Ecomom shut down in early 2013. Etailz Inc., formerly GreenCupboards, an e-commerce site specializing in environmentally friendly brands, acquired Ecomom in the same year. The website of Ecomom reopened in the early summer of 2013.

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Article summary

Ecomom was a brand founded by Kimberly Pinkson in 2006, with a focus on environmentally safe and healthy products for mothers and their children. It consisted of the non-profit education arm, EcoMom Alliance, and an affiliated e-commerce startup company co-founded by Jenny Orser and Chris de Tournay Birkhan. Its head offices were originally located in San Francisco before moving to Santa Monica. After an acquisition by Jody Sherman, and disagreements in management style, Pinkson was forced out and the company and the headquarters moved to Las Vegas. After that, and due to numerous factors including mismanagement of funds, the suicide of Jody Sherman, and the company's low profit margins due to excessive discounting, Ecomom shut down in early 2013. Etailz Inc., formerly GreenCupboards, an e-commerce site specializing in environmentally friendly brands, acquired Ecomom in the same year. The website of Ecomom reopened in the early summer of 2013.

Key claims

  1. date of foundation: 2006 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of foundation is "2006". What evidence would count against this claim?
  3. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  4. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1359428550

Key claims and bibliography are generated from the same tracked claims and sources as the article page.