Lesson plan

EFront

eFront was an affiliate marketing network which purchased successful websites, such as Penny Arcade, SquareGamer, and BetaNews, and pooled traffic to those sites to command higher prices for advertising during an industrywide ad revenue slowdown.

Back to article

Article summary

eFront was an affiliate marketing network which purchased successful websites, such as Penny Arcade, SquareGamer, and BetaNews, and pooled traffic to those sites to command higher prices for advertising during an industrywide ad revenue slowdown.

Key claims

No claims recorded.

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  3. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

No sources recorded.

Key claims and bibliography are generated from the same tracked claims and sources as the article page.