Lesson plan
Ellevest
Ellevest is a wealth management and financial planning firm primarily for women. It was cofounded by Sallie Krawcheck and Charlie Kroll in 2014, with venture capital provided in part by Melinda Gates's Pivotal Ventures, Valerie Jarrett, and Eric Schmidt. As of 2025, it manages more than one billion dollars, about 90% of whom identify as women. Ellevest provides financial planning, as well as wealth management for individuals, families, and organizations. Its gender-aware investment approach takes into account that women often have longer lifespans than men, and thus may need to save or invest more money to account for a longer retirement period. The approach also factors in that women typically hit their salary peaks earlier in life than men and typically have lower salaries due to the gender pay gap. Ellevest also allows its users to financially plan for income breaks or decreases, which can be necessary due to having children or providing elder care. In December 2024, founder Sallie Krawcheck announced she was stepping down as CEO to focus on her health, transitioning to a board role. Sylvia Kwan, who also serves as Chief Investment Officer, replaced her as CEO. In February 2025, Ellevest announced that Betterment (company) would acquire its automated investing accounts. As a result of the deal and shift in direction, Ellevest now exclusively serves high-net-worth clients.
Article summary
Ellevest is a wealth management and financial planning firm primarily for women. It was cofounded by Sallie Krawcheck and Charlie Kroll in 2014, with venture capital provided in part by Melinda Gates's Pivotal Ventures, Valerie Jarrett, and Eric Schmidt. As of 2025, it manages more than one billion dollars, about 90% of whom identify as women. Ellevest provides financial planning, as well as wealth management for individuals, families, and organizations. Its gender-aware investment approach takes into account that women often have longer lifespans than men, and thus may need to save or invest more money to account for a longer retirement period. The approach also factors in that women typically hit their salary peaks earlier in life than men and typically have lower salaries due to the gender pay gap. Ellevest also allows its users to financially plan for income breaks or decreases, which can be necessary due to having children or providing elder care. In December 2024, founder Sallie Krawcheck announced she was stepping down as CEO to focus on her health, transitioning to a board role. Sylvia Kwan, who also serves as Chief Investment Officer, replaced her as CEO. In February 2025, Ellevest announced that Betterment (company) would acquire its automated investing accounts. As a result of the deal and shift in direction, Ellevest now exclusively serves high-net-worth clients.
Key claims
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.