Lesson plan

Fast Second

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets is a book written by Paul Geroski and Constantinos Markides and published by Jossey-Bass in 2005. According to the authors, a "fast second company" lets other companies innovate and experiment to create new markets. Then the fast second enters the market just as the dominant design is about to emerge, helps create the dominant design, and uses its size to capture the market. The book identifies Microsoft, Procter & Gamble, Amazon.com, Canon Inc., JVC and Heinz as successful fast second firms. It was a nominee of the 2005 Financial Times and Goldman Sachs Business Book of the Year Award.

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Article summary

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets is a book written by Paul Geroski and Constantinos Markides and published by Jossey-Bass in 2005. According to the authors, a "fast second company" lets other companies innovate and experiment to create new markets. Then the fast second enters the market just as the dominant design is about to emerge, helps create the dominant design, and uses its size to capture the market. The book identifies Microsoft, Procter & Gamble, Amazon.com, Canon Inc., JVC and Heinz as successful fast second firms. It was a nominee of the 2005 Financial Times and Goldman Sachs Business Book of the Year Award.

Key claims

  1. publication date: 2005 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the publication date is "2005". What evidence would count against this claim?
  3. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  4. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1335436907

Key claims and bibliography are generated from the same tracked claims and sources as the article page.