Lesson plan
Flapit
Flapit is a split-flap display that reveals real-time social media statistics such as Twitter followers or Yelp ratings. The product is designed to show off a bricks-and-mortar company's online community and increase its online presence by letting offline customers interact with the connected counter. The idea came from a product launched by the retailer C&A called the Fashion Like. The device can be customised via a web app and API to display any promotional messages, internal stats or discounts. It has 7 digits including numbers, letters and currency symbols Special messages such as Thank You or Like Us can be displayed on the first flap and are translated into Italian, German, French, Chinese, Japanese, Russian, Portuguese, Spanish and English. The Flapit counter was officially presented to the press at the CES Las Vegas 2015 and received favorable reviews from major specialised press
Article summary
Flapit is a split-flap display that reveals real-time social media statistics such as Twitter followers or Yelp ratings. The product is designed to show off a bricks-and-mortar company's online community and increase its online presence by letting offline customers interact with the connected counter. The idea came from a product launched by the retailer C&A called the Fashion Like. The device can be customised via a web app and API to display any promotional messages, internal stats or discounts. It has 7 digits including numbers, letters and currency symbols Special messages such as Thank You or Like Us can be displayed on the first flap and are translated into Italian, German, French, Chinese, Japanese, Russian, Portuguese, Spanish and English. The Flapit counter was officially presented to the press at the CES Las Vegas 2015 and received favorable reviews from major specialised press
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.