Gort cloud
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The Gort Cloud: The Invisible Force Powering Today's Most Visible Green Brands is a 2009 book by branding expert Richard Seireeni. The book explores the marketing and brand-building experiences of sustainable businesses in America and introduces the concept of the "gort cloud". Within the context of the book, the gort cloud is defined as a vast, largely invisible, and environmentally-aware community that evaluates and exchanges information regarding environmental (green) products and services.
The Gort Cloud: The Invisible Force Powering Today's Most Visible Green Brands is a 2009 book by branding expert Richard Seireeni. The book explores the marketing and brand-building experiences of sustainable businesses in America and introduces the concept of the "gort cloud". Within the context of the book, the gort cloud is defined as a vast, largely invisible, and environmentally-aware community that evaluates and exchanges information regarding environmental (green) products and services.
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