Greenhushing
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Greenhushing (sometimes called brownwashing or greenblushing) is the deliberate practice of under-reporting or withholding communication about an organization's corporate sustainability or environmental initiatives. Unlike greenwashing, in which firms exaggerate or fabricate environmental claims, greenhushing occurs when organizations implement genuine sustainability measures but choose not to disclose them publicly. Companies may engage in greenhushing to protect legitimacy, avoid accusations of greenwashing, manage political risks, or limit scrutiny of their operations.
Greenhushing (sometimes called brownwashing or greenblushing) is the deliberate practice of under-reporting or withholding communication about an organization's corporate sustainability or environmental initiatives. Unlike greenwashing, in which firms exaggerate or fabricate environmental claims, greenhushing occurs when organizations implement genuine sustainability measures but choose not to disclose them publicly. Companies may engage in greenhushing to protect legitimacy, avoid accusations of greenwashing, manage political risks, or limit scrutiny of their operations.
Text derived from https://en.wikipedia.org/w/index.php?oldid=1368648492 under CC BY-SA 4.0; modifications have been made.