Grohe

Grohe is a German plumbing fixtures manufacturer with its registered office in Hemer and headquarters in Düsseldorf. In 2014 Grohe became part of the Japanese Lixil Group. The company generated consolidated sales revenues of in 2017. Grohe is distinct from Hansgrohe, another German sanitary fittings manufacturer.

Grohe is a German plumbing fixtures manufacturer with its registered office in Hemer and headquarters in Düsseldorf. In 2014 Grohe became part of the Japanese Lixil Group. The company generated consolidated sales revenues of in 2017. Grohe is distinct from Hansgrohe, another German sanitary fittings manufacturer.

History

Corporate structure

The registered office of Grohe AG is in Hemer, and the head office in Düsseldorf, Germany. Grohe AG is a subsidiary of Grohe Holding GmbH. Grohe Holding GmbH is wholly owned by Grohe Group S.à.r.l., which gets consolidated by its parent company Lixil Group. In 2019, the company's management board consisted of four members, led by Thomas Fuhr as chairman of the board. Other members were Jonas Brennwald as Deputy CEO, Stefan Gesing as Chief Financial Officer, and Michael Mager as Executive Director Human Resources & Organization. The Supervisory Board of Grohe AG is composed of an equal numbers of six employee representatives and six shareholder representatives. The chairman of the supervisory board in 2018 was Kinya Seto, chief executive officer of the LIXIL Group.

International outreach

Grohe in the United States

In 1975, Grohe opened a small office just outside Chicago, and its representative, Urell, Inc. in Massachusetts, began supplying European-style kitchen and bathroom fixtures to American tradesmen and retailers. The new venture was incorporated a year later as Grohe America, Inc. and moved into a small warehouse-office complex. In order to keep pace with its rapid growth, the company regularly upsized its premises: a section of a larger warehouse facility in 1978, a whole warehouse in Wood Dale in 1986, and settled into a custom-built 90,000 square-foot facility in Bloomingdale, Illinois, in 1993. Sales figures doubled year after year as Grohe introduced a series of products such as pull-out spray kitchen faucets Ladylux of 1983 and Europlus of 1989. In the early 1990s, Grohe introduced a white finish. Introduction of clear powder-coating in the 1980s provided superior adhesion for polished finishes, replaced in the late 1990s by stainless steel versions. In 1979, the Grohmix thermostat line was launched, and water-temperature regulation technology in 1980. Grohe America then started advertising directly to consumers. Grohe introduced a new product line For commercial customers in 1989, and a showroom marketing program for wholesalers. In 1996, Grohe America launched its first television advertisement campaign and started offering a limited lifetime warranty in 1997. By the mid-1990s, Grohe America was selling fixtures with a value of US$38 million annually, with a market share of 1.7%. Grohe opened a 15,000 square-foot showroom for professional partners and visitors on Fifth Avenue in New York City in September 2011. In 2012, Grohe moved its US headquarters from Bloomingdale, Illinois to New York City.

Grohe in Pakistan

Grohe products are distributed in Pakistan through authorised retailers such as Sanitarium & Grohe Pakistan official showrooms in major cities such as Lahore, Karachi, and Islamabad. Grohe in Pakistan caters to the upper and middle premium segments.

Grohe in Bangladesh

Grohe products are distributed in Bangladesh through authorised retailers including Priotoma Bangla and Tilottoma Bangla Group. These companies offer collections such as Allure Brilliant, Europlus, and Cosmopolitan in showrooms located in Dhaka and Chattogram. The brand targets the premium segment of the bathroom fittings market, emphasising water-saving technology and minimalist design.

Grohe in Sri Lanka

Since 2017, Grohe products are distributed in Sri Lanka through the exclusive authorised distributor 'Gismo International', headquartered in Sri Jayawardenepura Kotte. The brand targets the premium segment of the bathroom fittings market, catering to hotels, resorts, apartments, houses, hospitals and numerous other institutions.

References

External links

Official website

Text derived from https://en.wikipedia.org/w/index.php?oldid=1370602141 under CC BY-SA 4.0; modifications have been made.