Lesson plan

HHCL

HHCL (formally Howell Henry Chaldecott Lury and Partners) was an advertising agency based in London. The agency devised campaigns for Tango, including the Orange Man commercial in 1991, and St George, for Blackcurrant Tango, in 1997. In 1994, it created the Does exactly what it says on the tin campaign for Ronseal. The firm was voted 'Agency of the Decade' by Campaign magazine in 2000. After mergers and a name change to United London, the agency closed in the beginning of 2007.

Back to article

Article summary

HHCL (formally Howell Henry Chaldecott Lury and Partners) was an advertising agency based in London. The agency devised campaigns for Tango, including the Orange Man commercial in 1991, and St George, for Blackcurrant Tango, in 1997. In 1994, it created the Does exactly what it says on the tin campaign for Ronseal. The firm was voted 'Agency of the Decade' by Campaign magazine in 2000. After mergers and a name change to United London, the agency closed in the beginning of 2007.

Key claims

  1. date of foundation: 1987-10-17 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of foundation is "1987-10-17". What evidence would count against this claim?
  3. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  4. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

No sources recorded.

Key claims and bibliography are generated from the same tracked claims and sources as the article page.