Inch2
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Inch2 (stylized as I N C H 2 and pronounced as Inch two) is a shoe brand founded in 20141 by Olga and Edward Peterson, based in Riga, Latvia. Inch2 specializes in handcrafted masculine-style women's and men's footwear.
Inch2 (stylized as I N C H 2 and pronounced as Inch two) is a shoe brand founded in 2014 by Olga and Edward Peterson, based in Riga, Latvia. Inch2 specializes in handcrafted masculine-style women's and men's footwear. === Brand creation and growth=== Although the brand launched in 2014, the idea of handcrafted shoes occurred much before. The Petersons, using their existing experience, decided to combine the benefits of e-commerce technology and the unusual shoe design to launch their brand. The duo began the brand with five shoe styles. Shoe production started at a small shoemaker workshop in Riga, which handcrafted a few pairs per day. In March 2015, the Inch2 founder, Olga Peterson, became a winner of Debut of the Year in Fashion nomination by the Baltic Fashion Federation, within the Riga Fashion Week event. Due to the high demand for shoes and the necessity to improve the shoe quality, as well as to increase volume, they moved shoe production out of Latvia. Shortly, new production partners found in Portugal. With the help of the new partners, the brand began to develop several women and men’s lines, as well as handbags. The same shoemakers produce for some of the most well-known luxury brands. In January 2018, the brand had a collaboration with a Georgian singer Keti Topuria and her fashion brand KETIone at the Mercedes-Benz Fashion Week Russia. In 2018, the brand reached over one million euros in online sales during the Black Friday. In June 2019, the brand collaborated with Pauline Ducruet, the eldest daughter of Princess Stéphanie of Monaco, and her fashion brand Alter at the Men's Fashion Week Spring/Summer 2020 in Paris. ==References== PTAC and ECC Latvia warns of risks when shopping on the www.inch2.com website
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