Indovation

Article summary

Indovation (an abbreviation of 'Indian innovation') is the process by which innovations are developed in India to serve a large number of people affordably and sustainably.The innovations generally provide substantial increase in qualitative benchmarks to offset market competition on frugal marketing budget. A Govt initiative named SwayamPrabha harbours different d2h channels dedicated solely for technological innovations in the country and provide a safe space for brand promotions,funding grants and global recognition.Most of the innovators featured on the channel are college students and young professionals. The key idea is that innovators across the country should get access to quality resources for development of new products,marketing support and safety net against global competitive giants. Access to education and institutional support, such as government grants, are factors associated with increased rates of innovation. Research suggests that public funding can facilitate the development of prototypes and influence productivity and confidence of researchers during the development process. India has a good track record of frugal innovations as reported in the practice of Jugaad among India's rural poor.…

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