Insta360

Arashi Vision Inc. ( ), doing business as Insta360, is a Chinese camera and imaging technology company headquartered in Shenzhen, China with offices in Los Angeles, Tokyo and Berlin. It produces action cameras, 360-degree cameras, and stereoscopic 180-degree cameras, as well as video editing software for mobile and desktop platforms. Its products are used in action sports, travel recording, and other outdoor video applications. It has collaborated with Leica Camera on imaging technology, including action cameras such as the Insta360 Ace Pro series. Insta360 has engaged in sponsorships of sports events and partnerships with athletes and content creators, including serving as an official action camera sponsor for events such as the SuperMotorcross World Championship and MotoAmerica.

Arashi Vision Inc. ( ), doing business as Insta360, is a Chinese camera and imaging technology company headquartered in Shenzhen, China with offices in Los Angeles, Tokyo and Berlin. It produces action cameras, 360-degree cameras, and stereoscopic 180-degree cameras, as well as video editing software for mobile and desktop platforms. Its products are used in action sports, travel recording, and other outdoor video applications. It has collaborated with Leica Camera on imaging technology, including action cameras such as the Insta360 Ace Pro series. Insta360 has engaged in sponsorships of sports events and partnerships with athletes and content creators, including serving as an official action camera sponsor for events such as the SuperMotorcross World Championship and MotoAmerica. ==History== Insta360 CEO J. K. Liu ( ) met his co-founders while studying computer science at Nanjing University. Liu recognized the potential of 360 when he attended a music concert and wanted to develop products to record and share such powerfully moving events. Liu's first product was a smartphone app for live streaming, but he quickly expanded the firm's product portfolio by developing an accessory to turn a smartphone into a 360-degree camera. After graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015¹ to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfill their needs. Insta360 later began to recognise the benefits of 360 video go far beyond standard 360 video, and began pioneering a new type of action camera, a 360 action camera that uses 360 video as a tool to create traditional flat framed content. This was with the first in the ONE series, Insta360 ONE. Since then, Insta360 has also opened offices in Los Angeles, Tokyo, and Berlin and it hosts more than 500 employees¹ globally. In 2020, Insta360 entered a strategic partnership with Leica to help produce the ONE R 1-Inch Edition. Since then, ONE R has been recognised as one of TIME magazine's best inventions of 2020. A recent milestone for the company was Apple hosting Insta360 cameras in stores in over 100 countries. In 2018, NASA used Insta360 Pro and Pro 2 to live stream the landing of the InSight Mars Lander from mission control, winning an Emmy for the project. In 2021, NASA again used Insta360 Pro 2 to live stream from mission control when the Perseverance rover landed on Mars. In June 2025, Insta360 held its initial public offering and became a listed company on the Shanghai Stock Exchange STAR Market.

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