Interface:2010

Article summary

Interface:2010 is The Interface Marketing Supplier Integration Institute, widely known as INTERFACE and IMSI, is an international-standard-setting body composed of representatives from various national marketing and supply chain management organizations. Founded on 11 March 2009, the organization promulgates worldwide proprietary marketing supplier integration standards. It is headquartered in Geneva, Switzerland. While IMSI defines itself as a non-governmental organization, its ability to improve the marketing supply chain, reduce costs and eliminate risk makes the IMSI highly influential within the government sector. IMSI proves a framework that allows suppliers of marketing services, including fulfillment providers, call centers, and online marketers, to integrate back-office functions such as data transfer, customer relationship management (CRM), and billing. It supports partner organizations in delivering end-to-end marketing service management. The standards established by iMSI enable approved organizations to operate within a unified service and billing structure for clients managing direct marketing and CRM activities. IMSI also seeks to provide a single point of contact and accountability for end users, while allowing access to specialized service providers. Member organizations are often, though not exclusively, ISO accredited.…

Key claims

1. date of foundation: 2009-03-11 — source: Wikipedia · confidence 0.95

Discussion questions

1. Summarise the article in your own words. Which single claim would you verify first, and why?
2. The record states that the date of foundation is "2009-03-11". What evidence would count against this claim?
3. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
4. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

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