Lesson plan

Juice Plus

Juice Plus is a branded line of dietary supplements. It is produced by Natural Alternatives International of San Marcos, California, for National Safety Associates (NSA; Collierville, Tennessee). Introduced in 1993, the supplements are distributed by NSA via multi-level marketing. Juice Plus supplements contain fruit and vegetable juice extracts with added vitamins and nutrients. National Safety Associates, founded in 1970, initially sold fire protection and water filtration products using a multi-level marketing model and later expanded internationally. In 1993, they launched the Juice Plus+ supplement line and have since supported philanthropic efforts such as the St. Jude Memphis Marathon. Juice Plus capsules are made by powdering fruit and vegetable juices through a proprietary process by an external supplier, then blended and encapsulated by Nutritional Alliances, Inc., and enriched with standardized nutrients like β-carotene, vitamin E, and ascorbic acid. ConsumerLab tested Juice Plus+ Garden Blend and found it contained only 76.4% of its claimed calcium using a precise ICP-MS method, despite distributor claims otherwise. Juice Plus products are sold by individual distributors earning 6–14% commissions, with sales reportedly reaching $6 million monthly in 1993 and growing to nearly $300 million annually by 2008 before leveling off.…

Back to article

Article summary

Juice Plus is a branded line of dietary supplements. It is produced by Natural Alternatives International of San Marcos, California, for National Safety Associates (NSA; Collierville, Tennessee). Introduced in 1993, the supplements are distributed by NSA via multi-level marketing. Juice Plus supplements contain fruit and vegetable juice extracts with added vitamins and nutrients. National Safety Associates, founded in 1970, initially sold fire protection and water filtration products using a multi-level marketing model and later expanded internationally. In 1993, they launched the Juice Plus+ supplement line and have since supported philanthropic efforts such as the St. Jude Memphis Marathon. Juice Plus capsules are made by powdering fruit and vegetable juices through a proprietary process by an external supplier, then blended and encapsulated by Nutritional Alliances, Inc., and enriched with standardized nutrients like β-carotene, vitamin E, and ascorbic acid. ConsumerLab tested Juice Plus+ Garden Blend and found it contained only 76.4% of its claimed calcium using a precise ICP-MS method, despite distributor claims otherwise. Juice Plus products are sold by individual distributors earning 6–14% commissions, with sales reportedly reaching $6 million monthly in 1993 and growing to nearly $300 million annually by 2008 before leveling off.…

Key claims

  1. date of foundation: 1970 — source: Wikipedia · confidence 0.95
  2. date of foundation: 1997 — source: Wikipedia · confidence 0.95
  3. date of foundation: 1970 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of foundation is "1970". What evidence would count against this claim?
  3. The record states that the date of foundation is "1997". What evidence would count against this claim?
  4. The record states that the date of foundation is "1970". What evidence would count against this claim?
  5. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  6. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1378526769

Key claims and bibliography are generated from the same tracked claims and sources as the article page.