Juul

Juul Labs, Inc. ( , stylized as JUUL Labs) is an American electronic cigarette company headquartered in San Francisco. Its flagship product is the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. Juul Labs was co-founded by Adam Bowen and James Monsees as part of Pax Labs and started selling the Juul device in 2015¹. In 2017, Juul Labs was spun off from Pax Labs, after which Altria acquired a 35% stake in the company for $12.8 billion on December 20, 2018. Juul received a $2 billion bonus to distribute among its 1,500 employees¹. After a large social media marketing campaign, Juul became the most popular e-cigarette in the United States by the end of 2017 and had a market share of 72% as of September 2018. Juul also purchased ad space in Seventeen magazine, and on the Nick Jr. Channel TV network. According to documents obtained by the Massachusetts Attorney General's office, Juul bought ads on seventeen different educational, gaming, and crafting sites directed towards middle and high school students. Its widespread use by young people triggered concern from the public health community and multiple investigations by the U.S. Food and Drug Administration (FDA), and the high nicotine concentrations in Juul was seen as a potential health hazard to young people.…

Juul Labs, Inc. ( , stylized as JUUL Labs) is an American electronic cigarette company headquartered in San Francisco. Its flagship product is the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. Juul Labs was co-founded by Adam Bowen and James Monsees as part of Pax Labs and started selling the Juul device in 2015. In 2017, Juul Labs was spun off from Pax Labs, after which Altria acquired a 35% stake in the company for $12.8 billion on December 20, 2018. Juul received a $2 billion bonus to distribute among its 1,500 employees. After a large social media marketing campaign, Juul became the most popular e-cigarette in the United States by the end of 2017 and had a market share of 72% as of September 2018. Juul also purchased ad space in Seventeen magazine, and on the Nick Jr. Channel TV network. According to documents obtained by the Massachusetts Attorney General's office, Juul bought ads on seventeen different educational, gaming, and crafting sites directed towards middle and high school students. Its widespread use by young people triggered concern from the public health community and multiple investigations by the U.S. Food and Drug Administration (FDA), and the high nicotine concentrations in Juul was seen as a potential health hazard to young people. Juul agreed to pull certain flavored cartridges, which could entice underage use, from the market in 2018, and a year later reached a settlement with the Center for Environmental Health to scale back and restrict its marketing efforts to those who are appropriately aged. By July 2020, Juul's market share was 42% and as of September 2022, it was 28%. A 2022 survey found that Juul is the third most popular e-cigarette brand among middle-school and high-school students, used by 22% of e-cigarette users. On June 23, 2022, the FDA denied authorization for Juul to continue selling its products in the United States, and issued Marketing Denial Orders banning any further marketing or sale of the products effective immediately. That order was blocked by the U.S. Court of Appeals for Washington, D.C. the next day. In July 2025, the FDA authorized Juul to sell tobacco- and menthol-flavored vapes only. ===Changes to marketing practices in the US=== On October 17, 2019, Juul agreed to make changes to its youth advertising practices as part of a settlement with the Center for Environmental Health. The first legally binding agreement establishes the right for the Center for Environmental Health to sue Juul if they violate any portion of the agreement. The agreement states that Juul will not: Advertise or promote its products in media whose audience is 15% or more under the age of 21 Market or advertise on social media (except for Juul's age-restricted YouTube channel) Use models under the age of 28 in its advertisements Advertise within 1000 feet¹ of schools or playgrounds Sponsor or advertise at sporting events or concerts that allow people under the age of 21 Pay for or permit company employees or contractors to appear at school or youth-oriented educational programs or events Continue to use the terms "adults only" or "not for use by minors," which may entice minors to use Juul products, and replace them with the phrase "the sale of tobacco products to minors is prohibited by law" Allow unlimited purchase of its product and set clear limits on bulk sales of Juul products at brick and mortar outlets, as well as online Lastly, the settlement also requires Juul to continue its "secret shopper" program with specific rules on actions the company must take if a store sells a product to a Juul secret shopper without asking for proof of age. With the changes, Juul also announced that it would discontinue its mango, creme, fruit and cucumber flavors that were sold through its online store. The tobacco, mint and menthol flavors would remain for sale. The discontinuation of these products would only be applicable in the US, with all other countries continuing to sell flavored pods. In November 2019 Juul announced they would discontinue selling mint flavored pods in the US. ==External links== Archive of Juul's marketing materials from Stanford Research Into the Impact of Tobacco Advertising Archive of internal documents disclosed from the Juul lawsuit settlements held at the UCSF Industry Documents Library Juul Wanted to Disrupt Big Tobacco. Instead It Created an Epidemic of Addiction. May 25, 2021 The New York Times

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