Kitea
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Kitea is a Moroccan furniture and home decoration retail brand founded in 19931 by Amine Benkirane. The name derives from the combination of "Kit" and "Ameublement" (furnishing). It operates in 16 cities across Morocco with 33 stores and employs over people. The brand has also expanded to Sub-Saharan Africa.
Kitea is a Moroccan furniture and home decoration retail brand founded in 1993 by Amine Benkirane. The name derives from the combination of "Kit" and "Ameublement" (furnishing). It operates in 16 cities across Morocco with 33 stores and employs over people. The brand has also expanded to Sub-Saharan Africa. Ramon Casadesus-Masanell and Gamze Yucaoglu, KITEA (A): Democratizing Furniture in Morocco, Harvard Business School case study, 2019.
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