Lanvin

Lanvin ( ) is a French luxury fashion house founded in 1889¹ by Jeanne Lanvin in Paris. It is the oldest French fashion house still in operation. Since 2018, it has been a subsidiary of Shanghai-based Lanvin Group. Lanvin Group includes Lanvin, Sergio Rossi, Wolford, St. John Knits, and Caruso.

Lanvin ( ) is a French luxury fashion house founded in 1889 by Jeanne Lanvin in Paris. It is the oldest French fashion house still in operation. Since 2018, it has been a subsidiary of Shanghai-based Lanvin Group. Lanvin Group includes Lanvin, Sergio Rossi, Wolford, St. John Knits, and Caruso. ==History== ==Creative directors since 2001== ===Alber Elbaz=== In October 2001, Alber Elbaz was appointed the Lanvin artistic director for all activities, including interiors. His work, characterized by dramatic flowing silhouettes showcasing luxurious fabrics, was critically well received. In 2006, he introduced new packaging for the fashion house, featuring a forget-me-not flower color, Lanvin's favorite shade which she purportedly saw in a Fra Angelico fresco (Suzy Menkes, 2005.). On 2 September 2010, it was announced by H&M that Lanvin would be their guest designer collaboration for the Winter 2010 collection. The collection would be available to view beginning 4 November 2010 at HM.com. The collection would then be available to buy in 200 stores worldwide, on 20 November, with a first look sale the day before exclusively at the H&M store in Las Vegas. The main face of the collection video was supermodel Natasha Poly. ===Lucas Ossendrijver=== In 2006, Lucas Ossendrijver was appointed the head of the men's line. The 2006 men's ready-to-wear collection was inspired by a Jean-Luc Godard film. He launched the first LANVIN urban sneakers, now with their patent leather toe caps, while presenting his AW 2006 collections; the shoes later became available in women's collections. While enjoying a revitalized reputation in luxury, Lanvin received mainstream press in the United States in May 2009 when Michelle Obama was photographed wearing a popular line of Lanvin's sneakers made of suede with grosgrain ribbon laces and metallic pink toe caps while volunteering at a Washington, D.C. food bank. The sneaker shoes were reportedly retailed at $540. ===Bouchra Jarrar=== Bouchra Jarrar was appointed as Creative Director by Lanvin in March 2016. In 2017, and with the preparation of only two ready-to-wear collections, Jarar stepped down from her position. Upon her departure, Lanvin released the following statement: "Lanvin and Bouchra Jarrar have mutually decided to put an end to their collaboration". ==Advertising== For its advertising campaigns, Lanvin has been working with photographers like Craig McDean (2000) and Steven Meisel (1999, 2012, 2022). ==References==

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