Lesson plan
Lead retrieval
Lead retrieval is a method for capturing and processing sales leads generated at an event, trade show, or conference. Lead retrieval tools connect to a database containing the contact details of event attendees, which the attendees provided when they registered for the event. Event attendees wear a badge during the event, which features a barcode, ID number or QR code. Exhibitors at the event use lead retrieval devices to scan the code or number, to digitally collect that person’s data from the registration database. Lead retrieval provides exhibitors with attendees’ full registration data. As well as their contact details, this often includes job title, company name and company size. This data is predefined by the event organiser, who is responsible for collecting attendee registration data before the event. This means exhibitors receive a lot of data about each attendee, but they cannot choose which data they receive, or to change any questions to make the data more relevant to their needs. Other event lead capture methods provide more flexibility. Event organisers send exhibitors the data from the attendees’ badges after the event.
Article summary
Lead retrieval is a method for capturing and processing sales leads generated at an event, trade show, or conference. Lead retrieval tools connect to a database containing the contact details of event attendees, which the attendees provided when they registered for the event. Event attendees wear a badge during the event, which features a barcode, ID number or QR code. Exhibitors at the event use lead retrieval devices to scan the code or number, to digitally collect that person’s data from the registration database. Lead retrieval provides exhibitors with attendees’ full registration data. As well as their contact details, this often includes job title, company name and company size. This data is predefined by the event organiser, who is responsible for collecting attendee registration data before the event. This means exhibitors receive a lot of data about each attendee, but they cannot choose which data they receive, or to change any questions to make the data more relevant to their needs. Other event lead capture methods provide more flexibility. Event organisers send exhibitors the data from the attendees’ badges after the event.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.