Lesson plan
Leaf Group
Leaf Group, formerly Demand Media Inc., was an American content company that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. The company provides social media platforms for large company websites and distributes content with social media tools to web outlets. It is commonly known for being a content farm. Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt. The company employs an algorithm that identifies topics with high advertising potential based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to fields. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube and the company's own sites, such as eHow and livestrong.com. The company was acquired by Graham Holdings in June 2021 for $323 million. In 2023, the Leaf Group was restructured to become World of Good Brands, separating Leaf’s lifestyle publishing websites – Well+Good, Livestrong, Hunker and OnlyInYourState — from its marketplace businesses, Saatchi Art and Society6. Hunker was sold to Static Media in 2024. A year later Well+Good and Livestrong was sold to Ziff Davis and Only In Your State was sold to Launch Potato.…
Article summary
Leaf Group, formerly Demand Media Inc., was an American content company that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. The company provides social media platforms for large company websites and distributes content with social media tools to web outlets. It is commonly known for being a content farm. Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt. The company employs an algorithm that identifies topics with high advertising potential based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to fields. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube and the company's own sites, such as eHow and livestrong.com. The company was acquired by Graham Holdings in June 2021 for $323 million. In 2023, the Leaf Group was restructured to become World of Good Brands, separating Leaf’s lifestyle publishing websites – Well+Good, Livestrong, Hunker and OnlyInYourState — from its marketplace businesses, Saatchi Art and Society6. Hunker was sold to Static Media in 2024. A year later Well+Good and Livestrong was sold to Ziff Davis and Only In Your State was sold to Launch Potato.…
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.