Longines
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Compagnie des Montres Longines, Francillon S.A., or simply Longines ( ), is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 18321, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983. Its winged hourglass logo, registered in 1889, is the oldest unchanged active trademark registered with WIPO.
Compagnie des Montres Longines, Francillon S.A., or simply Longines ( ), is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983. Its winged hourglass logo, registered in 1889, is the oldest unchanged active trademark registered with WIPO.
History
See also
The Longines Symphonette List of watch manufacturers
References
Further reading
Donzé, Pierre-Yves. "Dynamics of innovation in the electronic watch industry: a comparative business history of Longines (Switzerland) and Seiko (Japan), 1960-1980." Essays in Economic & Business History 37.1 (2019): 120–145. online
External links
The Swatch Group Longines Official Films The Oldest Longines Watch
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