Lesson plan

LookSmart

LookSmart is an American search advertising, content management, online media, and technology company. It provides search, machine learning and chatbot technologies as well as pay-per-click and contextual advertising services. LookSmart also licenses and manages search ad networks as white-label products. It abides by the click measurement guidelines of the Interactive Advertising Bureau. LookSmart also owns several subsidiaries, including Clickable Inc., LookSmart AdCenter, Novatech.io, ShopWiki and Syncapse. The current CEO of LookSmart is Michael Onghai and the company is headquartered in Henderson, Nevada.

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Article summary

LookSmart is an American search advertising, content management, online media, and technology company. It provides search, machine learning and chatbot technologies as well as pay-per-click and contextual advertising services. LookSmart also licenses and manages search ad networks as white-label products. It abides by the click measurement guidelines of the Interactive Advertising Bureau. LookSmart also owns several subsidiaries, including Clickable Inc., LookSmart AdCenter, Novatech.io, ShopWiki and Syncapse. The current CEO of LookSmart is Michael Onghai and the company is headquartered in Henderson, Nevada.

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Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  3. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

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Key claims and bibliography are generated from the same tracked claims and sources as the article page.