Lesson plan
Magalog
A magalog is a promotional copy of a magazine, mostly in a 12-page catalog format. The name is a portmanteau of "magazine" and "catalog" and was coined and used by Gary Bencivenga, a direct response copywriter. Magalogs help introduce magazines to new readers, or function as a catalog formatted as a magazine. It can also help existing readers see new or upcoming changes, additions, or improvements to the magazine. An alternative use can include catalogs that are presented with content, not just advertising. Magalogs are used in other verticals and have been used successfully to sell dietary supplements, books, information products, and sports equipment. Magalogs vary in size from 8 pages to 64 pages. Results from magalogs are closely measured in order to determine the ROI of the mailing. An example of a magalog of the catalog style would be Mark, as published by Avon.
Article summary
A magalog is a promotional copy of a magazine, mostly in a 12-page catalog format. The name is a portmanteau of "magazine" and "catalog" and was coined and used by Gary Bencivenga, a direct response copywriter. Magalogs help introduce magazines to new readers, or function as a catalog formatted as a magazine. It can also help existing readers see new or upcoming changes, additions, or improvements to the magazine. An alternative use can include catalogs that are presented with content, not just advertising. Magalogs are used in other verticals and have been used successfully to sell dietary supplements, books, information products, and sports equipment. Magalogs vary in size from 8 pages to 64 pages. Results from magalogs are closely measured in order to determine the ROI of the mailing. An example of a magalog of the catalog style would be Mark, as published by Avon.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.