Lesson plan

Mark Elderkin

Mark Elderkin (born September 27, 1963) is an American internet entrepreneur who co-founded the LGBT website Gay.com in 1994. He later served as president of PlanetOut Inc. and, in 2007, founded the advertising company Gay Ad Network. Elderkin earned a Bachelor of Science in systems engineering from Boston University and a Master of Business Administration from the Haas School of Business at the University of California, Berkeley. Elderkin is married to Jeff Bennett, with whom he co-founded Gay.com. They have a daughter and divide their time between Fort Lauderdale, Florida and West Hollywood, California. Elderkin co-founded Gay.com in 1994 with Jeff Bennett; the site launched publicly in 1997 and grew into one of the largest online communities for gay men. As an executive vice president and chief operating officer, he oversaw the site's operations. Gay.com's parent company, Online Partners, acquired PlanetOut in 2001, and the combined company completed an initial public offering in October 2004, trading on the Nasdaq under the ticker "LGBT" as the first gay-focused company to go public. Elderkin served as president of the merged company. He left PlanetOut in 2006. In 2007, Elderkin founded Gay Ad Network, a firm that aggregated audiences across independent LGBT websites in order to sell advertising on their behalf.…

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Article summary

Mark Elderkin (born September 27, 1963) is an American internet entrepreneur who co-founded the LGBT website Gay.com in 1994. He later served as president of PlanetOut Inc. and, in 2007, founded the advertising company Gay Ad Network. Elderkin earned a Bachelor of Science in systems engineering from Boston University and a Master of Business Administration from the Haas School of Business at the University of California, Berkeley. Elderkin is married to Jeff Bennett, with whom he co-founded Gay.com. They have a daughter and divide their time between Fort Lauderdale, Florida and West Hollywood, California. Elderkin co-founded Gay.com in 1994 with Jeff Bennett; the site launched publicly in 1997 and grew into one of the largest online communities for gay men. As an executive vice president and chief operating officer, he oversaw the site's operations. Gay.com's parent company, Online Partners, acquired PlanetOut in 2001, and the combined company completed an initial public offering in October 2004, trading on the Nasdaq under the ticker "LGBT" as the first gay-focused company to go public. Elderkin served as president of the merged company. He left PlanetOut in 2006. In 2007, Elderkin founded Gay Ad Network, a firm that aggregated audiences across independent LGBT websites in order to sell advertising on their behalf.…

Key claims

  1. date of birth: 1963-09-27 — source: Wikipedia · confidence 0.95
  2. date of foundation: 1994 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of birth is "1963-09-27". What evidence would count against this claim?
  3. The record states that the date of foundation is "1994". What evidence would count against this claim?
  4. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  5. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1377693974

Key claims and bibliography are generated from the same tracked claims and sources as the article page.