Lesson plan

Max Factor

Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $ billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time. Procter & Gamble purchased it in 1991.

Back to article

Article summary

Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $ billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time. Procter & Gamble purchased it in 1991.

Key claims

  1. date of foundation: 1909 — source: Wikipedia · confidence 0.95
  2. release date: 1940 — source: Wikipedia · confidence 0.95
  3. release date: 1948 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of foundation is "1909". What evidence would count against this claim?
  3. The record states that the release date is "1940". What evidence would count against this claim?
  4. The record states that the release date is "1948". What evidence would count against this claim?
  5. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  6. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1372909073

Key claims and bibliography are generated from the same tracked claims and sources as the article page.