Lesson plan
Microcontent
There are at least two interpretations of the term microcontent. Usability adviser Jakob Nielsen originally referred to microcontent as small groups of words that can be skimmed by a person to get a clear idea of the content of a Web page. He included article headlines, page titles, subject lines and e-mail headings. Such phrases also may be taken out of context and displayed on a directory, search result page, bookmark list, etc. The second use of the term extends it to other small information chunks that can stand alone or be used in a variety of contexts, including instant messages, blog posts, RSS feeds, and abstracts.
Article summary
There are at least two interpretations of the term microcontent. Usability adviser Jakob Nielsen originally referred to microcontent as small groups of words that can be skimmed by a person to get a clear idea of the content of a Web page. He included article headlines, page titles, subject lines and e-mail headings. Such phrases also may be taken out of context and displayed on a directory, search result page, bookmark list, etc. The second use of the term extends it to other small information chunks that can stand alone or be used in a variety of contexts, including instant messages, blog posts, RSS feeds, and abstracts.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.