Mintel

Mintel Group Ltd is a global, privately owned market intelligence and consulting firm based in London, UK. The company provides research, data, analysis, forecasts, and advisory services to help clients understand consumers, innovation, and global markets, enabling clearer decision-making and long-term growth. Its offerings are accessible through subscription databases, custom consulting projects, standalone reports, and academic partnerships. The company operates offices in Auckland, Bangkok, Belfast, Chicago, Düsseldorf, Kuala Lumpur, London, Mumbai, São Paulo, Seoul, Shanghai, Singapore, Sydney, and Tokyo.

Mintel Group Ltd is a global, privately owned market intelligence and consulting firm based in London, UK. The company provides research, data, analysis, forecasts, and advisory services to help clients understand consumers, innovation, and global markets, enabling clearer decision-making and long-term growth. Its offerings are accessible through subscription databases, custom consulting projects, standalone reports, and academic partnerships. The company operates offices in Auckland, Bangkok, Belfast, Chicago, Düsseldorf, Kuala Lumpur, London, Mumbai, São Paulo, Seoul, Shanghai, Singapore, Sydney, and Tokyo. ==History== Mintel was founded in 1972¹ in London, and the first market intelligence report was published. The first edition of Mintel’s flagship consumer market report, British Lifestyles, was launched in 1984. In 1997, Mintel became the first market research supplier to provide access to its market research online. The company launched the Global New Products Database (GNPD) in the United States in 1998, tracking product launches in the consumer-packaged goods sector. Mintel expanded its international market research coverage in 2001 with the launch of European and U.S. market research reports. In 2007, Mintel partnered with Information Resources, Inc. to launch Mintel GNPD IRIS, a product tracking and sales analysis platform. == Acquisitions and Partnerships== New Product News Magazine was acquired in 1998. American Mailbox Monitor was acquired in 1999, rebranded and launched as Mintel Comperemedia in the same year. In 2005, Paris-based Cosmetic Research was acquired. The market intelligence firm Access Asia was acquired in October 2011. The Mintel and Early Data partnership began in 2018. In 2019, Mintel partnered with Cipher and Pathmatics. Mintel partnered with Snoop in 2024. In 2025, Mintel acquired Black Swan Data, London-based AI and social data analytics company. In 2026, Mintel partnered with predictive attention analytics solution Dragonfly AI. ==References==

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