Lesson plan

MIPCOM

MIPCOM (Marché International des Programmes de Communication, English: International Market of Communications Programmes) is an annual trade show for the television industry held in Cannes, France, traditionally in the month of October and running for 4 days. It is owned and organized by Reed MIDEM, a subsidiary of Reed Exhibitions. The event is primarily attended by representatives of television studios and broadcasters, who use the event as a marketplace to buy and sell new programmes and formats for international distribution, as well as celebrities to promote programming. The event also features keynote presentations and panels featuring representatives of the industry discussing new trends and developments. Additionally, MIPCOM has been used to globally premiere highly anticipated new programs. Prior to MIPCOM, a spin-off event known as MIPJunior is held, which is devoted exclusively to the children's television industry. MIPCOM also has a sister event, MIPTV Media Market, which is a similar format also in Cannes by the same organizers, in the opposite half of the year (usually April). MIPCOM is slightly better attended than MIPTV. In 2020 the event moved online due to travel restrictions related to the COVID-19 pandemic.…

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Article summary

MIPCOM (Marché International des Programmes de Communication, English: International Market of Communications Programmes) is an annual trade show for the television industry held in Cannes, France, traditionally in the month of October and running for 4 days. It is owned and organized by Reed MIDEM, a subsidiary of Reed Exhibitions. The event is primarily attended by representatives of television studios and broadcasters, who use the event as a marketplace to buy and sell new programmes and formats for international distribution, as well as celebrities to promote programming. The event also features keynote presentations and panels featuring representatives of the industry discussing new trends and developments. Additionally, MIPCOM has been used to globally premiere highly anticipated new programs. Prior to MIPCOM, a spin-off event known as MIPJunior is held, which is devoted exclusively to the children's television industry. MIPCOM also has a sister event, MIPTV Media Market, which is a similar format also in Cannes by the same organizers, in the opposite half of the year (usually April). MIPCOM is slightly better attended than MIPTV. In 2020 the event moved online due to travel restrictions related to the COVID-19 pandemic.…

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Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  3. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

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